I Can Read
Effective Lead Generation Campaign Strategy
“I Can Read” is renowned brand specializing in English language literacy programs for children. With a focus on phonemic awareness, phonics, and comprehension, “I Can Read” aims to enhance children’s reading and literacy skills from an early age.
As one of the leading english course program in Indonesia, it strive to engage with their audience through unique microsite activity.
Project
Branding & Marketing
Client
I Can Read
What We Did
Microsite Campaign
Our Process:
User Requirement
ICR gave us very clear and specific instruction on what they expect on proposed microsite. Stating that this channel align with their festive Chinese New Year campaign and wanted their potential user to gain a proper brand experience through interactive means.
Fact Finding:
We found that Angpao has deep-rooted identification with CNY, and it is a big motivation for everyone celebration to participate in occassion that involves angpao as a kind of reward.
LEAD GENERATION
Strategically placed lead capture forms and CTAs were integrated into the microsites to encourage visitors to submit their contact information in exchange for more information or exclusive offers. A/B testing was conducted to optimize form fields and CTAs for maximum conversion rates.
BRAND ENGAGEMENT
ach microsite was optimized for search engines to improve visibility and attract organic traffic. Additionally, targeted digital marketing campaigns were launched to drive traffic to the microsites through channels such as social media advertising, email marketing, and pay-per-click (PPC) campaigns.
STUDENT ENROLL
The implementation of microsites led to a significant increase in lead generation for “I Can Read” programs, with each microsite generating an average of 5,000 leads. The microsites achieved high conversion rates, with visitors enthusiastically submitting their contact information to learn more about the programs.
The Results
As a result, “I Can Read” experienced tangible growth in enrollment numbers and solidified its position as a leading provider of English literacy programs for children.
The implementation of microsites led to a significant increase in lead generation for “I Can Read” programs, with each microsite generating an average of 5,000 leads.
The microsites achieved high conversion rates, with visitors enthusiastically submitting their contact information to learn more about the programs.
By leveraging microsite development as a strategic lead generation tool, our agency successfully helped the “I Can Read” brand attract and convert prospective customers into enrolled students. The customized microsites served as powerful marketing assets, providing a platform to showcase the value of “I Can Read” programs and capture leads effectively.
5,000
leads generated
11,580
visitors
30
brand engagement increase
This achievement catapulted Kalaras toward the opening of their second branch in Bogor.
DELIVERABLES
- Microsite
ACHIEVEMENTS
- 5,000 leads
- +30% brand engagement
- +11,000 visitors
CLIENT
I Can Read
YEAR
2022
