Kalaras Group
Omnichannel Marketing Utilization
Kalaras, a semi-outdoor restaurant located in Cimahi, Bandung, sought to enhance its online presence and attract a wider audience. With a delectable menu and unique ambiance, they aimed to become a go-to destination for food enthusiasts.
The brand promote a fresh approach of interior and exterior among the local competitors. What it need is a momentum to to build, but the main challenge was this all happened Covid-19 period, in Nov 2020 when the delta mutation was widely spread, causing strict major social distancing regulation.
Project
Branding & Marketing
Client
Kalaras Makmur Sejahtera
What We Did
Channel Development, Omni Channel Marketing
Our Process:
Market Research
We went through a quick, concise but effective market research by conducting qualitative research on macro data, fundamental market analysis, to determine purchase behavior through causal analytics and gotten the result that were translated on to following strategy can be seen on the next slide.
Fact Finding:
76% Population determine there are no highly appealing restaurants in Cimahi.
55% Of customers decision to visit a restaurant is through KOL.
KOL
The KOL / influencer marketing campaign generated significant buzz around Kalaras Cimahi, resulting in a surge of social media mentions and user-generated content.
The restaurant experienced a well notable increase in foot traffic, with many customers mentioning discovering the restaurant through influencer recommendations.
SMM
Kalaras Cimahi aimed to further amplify its online visibility and drive targeted traffic to its website and social media profiles. To achieve this goal, we leveraged performance marketing strategies to reach potential customers actively searching for dining options in Cimahi, Bandung.
GMB Optimization
Kalaras Cimahi ensured that its GMB profile was complete and up-to-date, including accurate contact information, business hours, and a detailed description of its services. The restaurant actively encouraged satisfied customers to leave positive reviews on Google, responding promptly to feedback and addressing any concerns or complaints.
The Results
Within the opening month of implementing the digital marketing campaign, Kalaras Cimahi experienced an unprecedented surge in popularity, with queues extending up to 30 minutes during peak hours.
What is the use of a house if you haven’t got a tolerable planet to put it on?
driving a 25% increase in social media engagement and +125 online reservations made. Customer engagement and interaction on the GMB platform increased, with a 50% rise in positive reviews and a notable improvement in overall ratings. With over IDR 1B gross profit in its 2nd mth.
The restaurant achieved over 380,000 impressions across various digital channels, significantly expanding its reach and attracting a diverse customer base. Kalaras Cimahi garnered stellar reviews on Google My Business, boasting an impressive 4.7-star rating based on customer feedback and interactions.
1,289
total transactions
800
transaction value during the first 2 months
5,200
on Instagram
This achievement catapulted Kalaras toward the opening of their second branch in Bogor.
DELIVERABLES
- Social Media
- KOL Management
- Google Business
- Meta Ads
ACHIEVEMENTS
- 1,289 trx
- +IDR 800 mio
CLIENT
Kalaras
YEAR
2020
